What Gyms Really Sell: Unfulfilled Potential

We can all agree on the fact that having access to tools doesn’t guarantee completion of a project. A tool is only as good as the knowledge that drives its implementation. Some tools aren’t vastly complicated. The average joe, for instance, doesn’t have to invest much time acquiring mastery over a screwdriver. Other tools, however, have a learning curve.Checkout her latest blog post for more details.

When it comes to your fitness project the gym – any gym – is a tool with a steep learning curve. The average commercial club is littered with machines of all shapes and sizes. All of these tools aren’t going to benefit you in any way if you don’t know how to use them. You wouldn’t rebuild a car engine by yourself if you’re a rookie mechanic, right? If you’re a rookie fitness enthusiast having a gym membership is only half the battle. You may have access to tools, but you need the driving knowledge. Unfortunately, knowledge is the piece that isn’t supplied by gyms.

It’s been my long-held suspicion that gyms aren’t really in the business of providing fitness. They’re in the business of selling an idea. Most people walk into a gym already sold on the idea that a membership will grant them access to fitness. While that’s true up to a certain point, having a gym membership isn’t a guarantee of anything; except for the monthly fee associated with it. Gyms know this. The person selling you the gym membership knows it. The truth is that most gyms survive off of automated transactions. Let’s assume that your monthly gym membership fee is ten dollars.

Does the average person really miss ten dollars a month? Not really. Gyms can sustain themselves on customers that will never use the services they pay for. The singular idea that people sell themselves drives an entire industry.Learn additional tips, information and details at

Is the current situation with the fitness industry a little deceiving? Possibly. As the saying goes, “You can bring a horse to water…” Gyms are essentially the equine watering hole of proverb. Gyms exist, they are there but they aren’t genuinely taken advantage of. One of the prime reasons for this is the overwhelming lack of public knowledge on fitness.

Despite all of the publications and scientific studies available, most people don’t take the time to educate themselves on the subject of fitness. Gyms never have and never will take responsibility for educating their clients. They foist that responsibility off to the trainers. This is problematic for a number of reasons.

The relationship between gyms and their trainers can vary radically between …

Home Gym Equipment

The Most Important Features Of Home Gym Equipment

When one looks at the home gym equipment today, one can see many varieties of equipment and machines. Some huge gyms even have equipment that not many have seen or even heard of. But having a plethora of equipment doesn’t necessarily mean producing the best results. In fact, one may notice that members of huge gyms look exactly like the members of much smaller gyms.

How is this possible? Certainly having more equipment translates to having better workouts and thus better results. This doesn’t necessarily hold true in all occasions. If a person will take time to list down the common equipment found in both the large gyms and small gyms, they will come up with the following results and the realization as to why these are the most important gym equipment.

The most common and most important gym equipment one would notice is the dumbbell. It is in fact the most practical and most versatile that leads to the best results. With a dumbbell or a pair of dumbbells, one can exercise every muscle group (both major and minor). With dumbbells, a person can exercise the chest, back, shoulders, arms, and legs. They are not only used to build and tone muscle but are also used for aerobic workouts. A person may notice that he or she tires more easily or his or her heart pumps faster upon swaying a dumbbell several times than jumping or dancing around. Without dumbbells, a gym can’t be a gym.

The second most common and most important gym equipment is the bench. The bench is necessary for a person to perform the most effective chest workouts. It is also utilized for exercises that may require an individual to sit or lay down to perform them properly. Advanced abdominal exercises also require the use of the bench for optimal results.View this latest news for additional tips.

Without the existence of the bench, gyms would be filled with too many people standing up or lying down flat doing awkward movements – not to mention members getting poor workout results.

The third most common and most important gym equipment is the pull up bar. Nothing builds the back muscles up more than the pull up bar. Not only does it work better than the pull down machine, it also costs far less than it. The bar is also used for advanced abdominal workouts that require individuals to be hanging. It’s no wonder that every single gym has at least one as part of its arsenal of equipment.

Home Gym Equipment

With the utilization of the gym equipment mentioned above, one can expect the same results when either works out …

Sanitize Your Gym

Sanitize Your Gym

Are you the owner or operator of your own gym? If so, then you fully understand how much work goes into keeping the gym clean for your patrons. You also understand the importance of a clean environment to keep your gym subscribers coming back day after day, week after week.

Keeping a clean environment does not simply mean sweeping the floors and spraying sanitary spray. Instead, you need to make sure equipment is kept germ free and spotless. You also need to make sure gym users have something available to keep themselves feeling clean as they go through their workouts. With that in mind, we highly recommend you look into gym wipes for your gym.

Reasons to Offer Gym Wipes

What it comes down to is that there is no better way to maintain the cleanliness of your gym and the equipment that lies within than to use sanitary gym wipes. Yes, it is a bold claim, but it is one that many gym owners like yourself stand by wholeheartedly. Here is why: when you install bulk dispensers of gym wipes, the people who use your equipment day in and day out have access to them. As a result, they become active participants in the cleanliness and upkeep of your gym. Not only does this cut down on the amount of cleaning you must do, but it also helps them to take ownership while seeing how committed you are to keeping their workout space healthy.

Rather than allowing grime, germs, and sweat to cover machines throughout the day, gym wipes help ensure that the workout machines stay clean through each use. In fact, you can even place signs throughout the gym reminding patrons to use the wipes to keep equipment clean.

Of course, it is not only a health issue. It is also a safety issue. See, when you allow sweat to remain on machines in between uses, the machines can become slick. And with certain machines, a slick base can set the stage for dangerous accidents. When you are dealing with weights and fast movements, you need to make sure you have a dry foundation to work from. Gym wipes can provide this.

Become a Well-respected Gym

Sanitize Your Gym

What do potential customers see when they enter your gym? To they get the feeling that they have entered a top quality facility when they tour your gym to decide if they want to join? Well, if they see gym wipes readily available and patrons actively using them, they will be more likely to respect the environment they walk into. And should they see these wipes in action, you greatly increase …

fitness center

Finding a Gym – Things To Avoid

With so many gyms to choose from, selecting a fitness center that is right for you can sometimes be challenging. Find out what to look for when finding a gym.

I have lifted in dozens of gyms across the United States and have also worked as a personal trainer in many as well. There always seems to be one thing that is a turn off about every gym I have ever been to. Here is a collection of things to keep an eye on so that you don’t end up in the wrong gym with a never-ending contract.

1) Cleanliness. You make your first impression of a gym the second you walk through the doors. Look around and take a couple of breaths. Are the floors tile, if so are they shiny and clean? Are there carpets, if so are they vacuumed and stain free? This might not seem like a big deal but how clean a gym is directly affects the quality of service that you receive as a member. I worked at a gym once that had mold growing all across the ceiling. That definitely did not get there over night!

2) People. No one wants to eat at an empty restaurant, so why would anyone want to lift weights at an empty gym? I understand that it can be a luxury to be able to lift and not have to wait to use a bench or machine, but having only a couple of people workout at prime time should be a red flag.

3) Location. Not only where is the gym located, but how far away is it from your house, school, or where you work? Going from one of those locations straight to the gym is convenient because it can save you a trip and some gas. I once traveled 45 minutes to workout at a certain gym. The commute was not worth the workout, no matter how awesome it was.

4) Price. Everyone has their own budget, but if you think of all of the qualities that a gym is capable of having, their gym price better match what they offer. Some gym memberships are as low as $10 a month, and I have seen many that are hundreds of dollars a month. What comes with a price is also a contract. Always make sure that you read all of a contract so that you aren’t locked into something that you may not want to continue with in the future. Taking a couple of minutes to read a few lines could save you hundreds of dollars.

fitness center

5) Equipment. This is …